Έτσι, αυξάνεται η ποσότητα της δωρεάν επισκεψιμότητας στην ιστοσελίδα σου. Λέω δωρεάν γιατί δεν πληρώνεις για να είσαι στην πρώτη σελίδα.
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Μπορεί ακόμη και να στέλνει αυτόματα μηνύματα υπενθύμισης σε χρήστες, που ενώ έβαλαν προϊόντα στο καλάθι αγορών τους, δεν ολοκλήρωσαν τη συναλλαγή.
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Στρατηγικό μάρκετινγκ είναι αυτό που κάνουν οι εταιρείες όταν έχουν μια γραπτή στρατηγική μάρκετινγκ που καθοδηγεί όλες τις δραστηριότητές τους.